i. Hi - I'm Barış.
i. Hi - I'm Barış.
ii. A multidisciplinary designer and creative builder working across product, brand, and design systems for 10+ years.
ii. A multidisciplinary designer and creative builder working across product, brand, and design systems for 10+ years.
iii. Built and led products, brands and design systems from 0➝1 across in-house teams, startups, and unicorns.
iii. Built and led products, brands and design systems from 0➝1 across in-house teams, startups, and unicorns.
iv. Rebranded a unicorn, Insider One, and built design system as the legacy infrastructure. Back in entrepreneurship days at Telescope, built 16 AI tools for enterprises while leading a 5 people team.
iv. Rebranded a unicorn, Insider One, and built design system as the legacy infrastructure. Back in entrepreneurship days at Telescope, built 16 AI tools for enterprises while leading a 5 people team.
v. Also, chief husband officer of elelexelele, a ceramic design studio of world's most beautiful ceramic artist - my wife.
v. Also, chief husband officer of elelexelele, a ceramic design studio of world's most beautiful ceramic artist - my wife.
DESIGN IS SOLVING A PROBLEM WITHOUT CREATING ANOTHER AND MAKING IT LOOK COOL
DESIGN IS SOLVING A PROBLEM WITHOUT CREATING ANOTHER AND MAKING IT LOOK COOL
WORKS
SELECTED 05/05
01/05
01/05
DESIGN SYSTEM
DESIGN SYSTEM
#NonDesignerFriendly
#SuperComponents
Insider One Design System
Insider One Design System
Built a scalable marketing design system used across 30+ countries, empowering both designers and non-designers to create consistent, high-quality brand assets through component-based libraries, reusable workflows, and centralized brand governance.
Built a scalable marketing design system used across 30+ countries, empowering both designers and non-designers to create consistent, high-quality brand assets through component-based libraries, reusable workflows, and centralized brand governance.
02/05
360° DESIGN
Insider One Rebrand
Insider One Rebrand
Co-led the 360° design strategy and execution of Insider One rebranding. Created 50+ web pages, crafted 1000+ product and commercial visuals, built 2000+ components, decorated Insider One offices across 30+ countries.
Co-led the 360° design strategy and execution of Insider One rebranding. Created 50+ web pages, crafted 1000+ product and commercial visuals, built 2000+ components, decorated Insider One offices across 30+ countries.
03/05
DESIGN SYSTEM
Telescope Design System
Telescope Design System
Created a no-code design system that enabled data scientists and product designers to build, test, and launch digital products together. By removing traditional development bottlenecks, the system significantly accelerated product delivery and iteration.
Created a no-code design system that enabled data scientists and product designers to build, test, and launch digital products together. By removing traditional development bottlenecks, the system significantly accelerated product delivery and iteration.
02/05
360° DESIGN
#2Designers
#AINativeBrand
Insider One Rebrand
Co-led the 360° design strategy and execution of Insider One rebranding. Created 50+ web pages, crafted 1000+ product and commercial visuals, built 2000+ components, decorated Insider One offices across 30+ countries.
03/05
DESIGN SYSTEM
#NonDesignerFriendly
#NoCode
Telescope Design System
Created a no-code design system that enabled data scientists and product designers to build, test, and launch digital products together. By removing traditional development bottlenecks, the system significantly accelerated product delivery and iteration.
04/05
CAMPAIGN DESIGN
Break Free
Break Free
Designed and launched the Break Free campaign by combining Generative AI, mascot-driven storytelling, and interactive experiences, the campaign transformed a strategic message into a memorable digital narrative.
Designed and launched the Break Free campaign by combining Generative AI, mascot-driven storytelling, and interactive experiences, the campaign transformed a strategic message into a memorable digital narrative.
04/05
CAMPAIGN DESIGN
#StrategicDesign
#GenAI
Break Free
Designed and launched the Break Free campaign by combining Generative AI, mascot-driven storytelling, and interactive experiences, the campaign transformed a strategic message into a memorable digital narrative.
05/05
PRODUCT DESIGN
GHIM App, Microsoft
GHIM App, Microsoft
Designed and led Microsoft’s Growth Hacking in MEA sales tracking and KPI monitoring platform from research to launch. Partnering with Microsoft stakeholders across 35 countries, translated regional needs into a scalable and user-friendly product experience.
Designed and led Microsoft’s Growth Hacking in MEA sales tracking and KPI monitoring platform from research to launch. Partnering with Microsoft stakeholders across 35 countries, translated regional needs into a scalable and user-friendly product experience.
Visuals covered due to client NDA.
Check case study for detailed description.
05/05
PRODUCT DESIGN
#ProductLeadership
#UXDesign
GHIM App, Microsoft
Designed and led Microsoft’s Growth Hacking in MEA sales tracking and KPI monitoring platform from research to launch. Partnering with Microsoft stakeholders across 35 countries, translated regional needs into a scalable and user-friendly product experience.
Visuals covered due to client NDA.
Check case study for detailed description.
01/05
DESIGN SYSTEM
Insider One Design System
Built a scalable marketing design system used across 30+ countries, empowering both designers and non-designers to create consistent, high-quality brand assets through component-based libraries, reusable workflows, and centralized brand governance.
Project
Description
Date
Project
Description
Insider One Design System
Design System
2026
Insider One Design System
Design System
2026
Insider One Design System
Design System
2026
Insider One Rebranding
360° Design
2025
Insider One Rebranding
360° Design
2025
Insider One Rebranding
360° Design
2025
Break Free
Campaign Design
2025
Break Free
Campaign Design
2025
Break Free
Campaign Design
2025
Agent One
Campaign Design
2025
Agent One
Campaign Design
2025
Agent One
Campaign Design
2025
Product Demo Hub
UX Design
2025
Product Demo Hub
UX Design
2025
Product Demo Hub
UX Design
2025
Besiktas JK
B2B Product Design
2024
Besiktas JK
B2B Product Design
2024
MG Media
B2B Product Design
2024
MG Media
B2B Product Design
2024
elelexelele
Web Design
2024
elelexelele
Web Design
2024
Telescope Enterprise
Design System
2024
Telescope Enterprise
Design System
2024
Telescope
Web Design
2023
Telescope
Web Design
2023
MWC
Rebranding
2023
MWC
Rebranding
2023
Telescope
Rebranding
2023
Telescope
Rebranding
2023
Telescope
360° Design
2023
Telescope
360° Design
2023
Pinnacle
B2B Product Design
2023
Pinnacle
B2B Product Design
2023
Tarsus
B2B Product Design
2023
Tarsus
B2B Product Design
2023
elelexelele
Rebranding
2022
elelexelele
Rebranding
2022
Microsoft
B2B Product Design
2022
Microsoft
B2B Product Design
2022
Futurebright
B2B Product Design
2022
Futurebright
B2B Product Design
2022
MarketersTech
Web Design
2022
MarketersTech
Web Design
2022
Univera
B2B Product Design
2022
Univera
B2B Product Design
2022
Telescope
SaaS Product Design
2021
Telescope
SaaS Product Design
2021
Pınar
B2B Product Design
2021
Pınar
B2B Product Design
2021
Multiple Projects
Graphic Design
2013-2026
Multiple Projects
Graphic Design
GRAPHIC DESIGN
2013-2026
